Avril Lavigne?s ?Hello Kitty? Music Video Sparks Backlash and Controversy

Avril Lavigne’s music video for “Hello Kitty” has sparked a backlash and is generating much controversy. While she is getting much attention for these visuals deemed objectionable for the stereotypical use of elements of Asian culture, it’s not like the the intended effect. Updated below with Avril Lavigne’s response to the controversy. The 30-year-old Canadian pop superstar has seemingly unwittingly sparked a furious backlash. How bad? Well, not only is the video no longer on YouTube, but several august sites are savage in criticism. Just the title alone are notable. While Billboard took the anguished route — “Avril Lavigne ‘Hello Kitty’ Video Is An Embarrassment In Any Language” — GQ on the other hand turned it into an endurance sport for the daring — We Watched Avril Lavigne’s “Hello Kitty” So You Wouldn’t Have To.” Co-written by her husband, Nickelback?s Chad Kroeger, the song itself is already a bit grating. It’s not melodic although perhaps in the hands of the right DJ there may be a danceworthy club mix in there somewhere. But the video itself sees Avril Lavigne dressed in an impossibly cutesy attire; a black top and a miniskirt that seems to be a ruffled curtain stolen from [...]

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